In the beginning of the series, Isshin is portrayed as a silly, fight-loving father who takes a keen interest in what his children are doing, but does it either offensively or with an all-too-happy tone, which elicits comical reactions from his kids, usually in the form of a kick. Isshin also seems to enjoy making fun of Ichigo and has a tendency to talk to the large memorial poster of his late wife Masaki, which he has pinned up in their kitchen, whenever he feels particularly emotional. Isshin is a big fan of Don Kanonji's TV show. Despite his outrageous guise, however, Isshin can be serious and grim at times. On the date of Masaki's death, Isshin smokes a single cigarette in front of her grave, since she thought it made him look cool (she said it when they were dating). He reflects that it was the first and last time she ever complimented his appearance. He also told Ichigo that he shouldn't blame himself for his mother's death because she gave her life to protect him.
